The work began breaking nationwide last week, as appointments surge amid New Year's wellness resolutions.
"Finding the right doctor is a difficult and complex thing, but we were able to inject relatable humor to cut through a tired category and meet patients where they are," says Matt Murphy, CCO at 72andSunny Los Angeles. The jokes hit, and Max Sherman's breezy style fits the material like an examination glove. Making awkward situations less stressful is a no-brainer, and empowering patients by easing their anxieties seems like potent prescription. She adds: "By showing the simplicity and ease of accessing information on Zocdoc, including verified reviews, and making a quality connection, we hope to inspire people to engage in finding care without fear or frustration." Each department is responsible for ensuring the ZocDoc functionality is enabled on participating doctors profiles.
This is why we made a triumphant human experience the star of our new campaign." "We know that with the right tools, finding a provider isn't a needle-in-a-haystack situation. And finding a doctor with the right experience, who really listens, makes you feel comfortable and strives for connection, can feel impossible," says Heather Berko, head of brand at Zocdoc. "Healthcare should be designed for patients, but it's not.
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